A digital ecosystem connecting farmers directly with consumers—bringing end‑to‑end traceability, fair pricing, and transparency to the agri value chain.
Traceability
End‑to‑End
Pricing
Fair & Clear
Market
Local → Premium
Trust
QR Reality
Snapshot
Supply Chain View
Producers
540
Batches Tracked
3.8k
Avg. Farmer Gain
+20%
QR Scans
12k
Consumer Transparency
Scan on pack to trace origin, farmer profile, and handling history.
Assurance
Grading, packaging, and input checks recorded digitally
Agricultural value chains often suffer from inefficiencies, lack of transparency, and minimal traceability. Farmers face challenges in reaching premium markets, while consumers are left uncertain about the authenticity and safety of the food they purchase.
We implemented a Farm to Fork digital ecosystem that connects farmers directly with consumers, ensuring transparency, trust, and efficiency at every stage of the agri value chain.
Produce tracked from cultivation, harvest, storage, logistics, to retail sale.
Digital checks on cultivation practices, grading, and packaging.
Farmers received better margins, while consumers paid competitive prices.
Farmers were connected to both local and premium buyers.
QR codes on packaging allowed consumers to trace product origin and farmer details.
Traceability
Cultivation→Retail
Pricing
Fair
Access
Local + Premium
Higher Farmer Income
20% higher income for participating farmers through direct market linkages.
Fewer Intermediaries
Reduced intermediaries improved efficiency and lowered costs.
Consumer Trust
Safe, authentic, and verified produce increased confidence.
Sustainability
Monitoring and digital validation of organic/non‑organic inputs encouraged sustainable practices.
The Farm to Fork initiative transformed the agricultural supply chain by creating a transparent, traceable, and equitable ecosystem. Farmers gained access to better markets and fair returns, while consumers benefited from assured quality and authentic farm produce.